OPI Holland Preview (Press Release)

Color with a Touch of Dutch

OPI Launches Holland Collection for Spring/Summer 2012

OPI celebrates color with the Holland Collection for Spring/Summer 2012. Inspired by the country’s range of stunning shades – as seen in vivid tulips, windmill-dotted hillsides and bustling canals – the collection’s twelve shades offer a mixture of sophisticated neutrals and highly-pigmented brights. 

“Holland has a very unique, vibrant beauty to match its open-minded nature,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Spring is the season of color, and the Holland Collection provides an array of pink, coral and orange hues that capture this energy. The bright lacquers are married with neutrals in new variations like red clay and sea green.”

            A sequence of electric brights, including a sun-lit orange (A Roll in The Hague), a hot coral-red (Red Lights Ahead…Where?) and two perfectly pretty pinks (Kiss Me on My Tulips and a light-catching Pedal Faster Suzi!) complement their cooler counterparts in hues of glistening purple (Dutch ’Ya Just Love OPI? andVampsterdam), while elegant neutrals (Gouda Gouda Two Shoes, Did You ’ear About Van Gogh? and Wooden Shoe Like to Know?) meet two shimmer-laced blues (I Have a Herring Problem and I Don’t Give a Rotterdam!) and a creamy sea green (Thanks a WindMillion).

“Wearing these colors on fingers and toes will accessorize the season’s hottest trends,” remarks Suzi. “The varied palette of colors accentuates the looks that walked the runway, from colored pants and ladylike frocks to long, blousy-sleeved tops and dramatic patterns.”

            Holland by OPI includes the following shades:

Top row from left to right:

A Roll in The Hague

Take advantage of this frisky little orange.

I Have Herring Problem

What’s that you say? I need to “sea” this shimmery green-blue?

Wooden Shoe Like to Know?

It’s no secret…everybody loves this shimmery chocolate-brown.

Red Lights Ahead…Where?

This coral-packed red is the hottest in the district.

Thanks a WindMillion

You totally deserve this breezy sea green.

Pedal Faster Suzi!

This pink lavender shimmer will have you “wheeling.”

Bottom row from left to right:

Did You ’ear About Van Gogh?

Rumor has it…this sandy bisque is a work of art.

Dutch ’Ya Just Love OPI?

All of Holland hollers for this crowd-pleasing plum.

Gouda Gouda Two Shoes

Take a walk on the wild side with this robust rose.

I Don’t Give a Rotterdam!

This sassy steal-blue shimmer means business!

Kiss Me on My Tulips

A smooch-worthy shade of hot pink.

Vampsterdam

A deep purple for a divine diva.

Holland Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide^™ Brush for the ultimate in application.

Holland Collection by OPI will be available February 8, 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter@OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.  

Sooooo? What do you think? I'm excited to see some swatches. The company I work for here in Vancouver is based in Holland, so I hear a lot about Holland. It's pretty cool. When OPI releases collections based on countries I always wish I had better access to the Canadian collection! Oh well whats a girl to do, came out way before my addiction started.